Introducing a never-before, extraordinary fashion concept, La Moda Sunglasses. An elite eyewear boutique showroom that flaunts the latest and the classics by haute couture designers.
At our stores, we move away from the traditional system of displaying sunglasses. We have adopted a whole new way of displaying
our products - by showcasing them individually on wall mounts. LED lights are used on each separate display unit, which gives
a distinctive, sophisticated flavour to the boutique.
BRANDS
Most of the leading names that represent La Moda Sunglasses reads like the creme de la creme of high fashion. These brands acknowledge La Moda
Sunglasses as a strategic partner for retailing sunglasses in the Gulf.
With the largest collection of fashion brands under one roof, La Moda Sunglasses spoil shoppers with an endless choice of fashionable eyewear.
STORE LOCATIONS
With locations in malls, boutique hotels and airports across the Gulf region, find a store near you.
Click here to view store/map locations.
ABU DHABI
Tel: +971 2 6741904
Tel: +971 2 5581772
Tel: +971 2 6432220
Tel: +971 2 6421491
DUBAI
Tel: +971 4 2947105
Tel: +971 4 2253942
SHARJAH
Tel: +971 6 5390090
Tel: +971 6 5544042
FUJAIRAH
Tel: +971 9 2234456
AJMAN
Tel: +971 6 7404295
DOHA
Tel: +974 4 4790994
Tel: +974 4 0385202
MUSCAT
Tel: +968 2 4470860
Tel: +968 2 4478162
Tel: +968 2 4503631
COMING SOON
ABU DHABI
ABU DHABI
DUBAI
SHARJAH
SOHAR
MUSCAT
Awards
Press release
Social initiatives
CONTACT
Corporate Office:
Suite 4304-4305, 43rd floor, Platinum Towers,
Cluster I-2, Jumeirah Lake Towers
Dubai,
United Arab Emirates
Tel: +971 4 2776483
Fax: +971 4 2776482 Email: Please email us to be a part of our dynamic team.
Pure Gold Jewellers is the realisation of a dream and the fulfillment of a vision: to create a brand that consistently delights the customer with excellence and
innovation. It all began in 1989 when my idea took shape as the first Pure Gold Jewellers store. With over 2 decades in the market, Pure Gold Jewellers has matured
over the years with more than 125 stores in the Middle East, Asia and Europe, along with 2 manufacturing factories in India and 1 in China. We are also in the process
of opening further 200 stores worldwide in a short span of time. By combining the latest design, extensive retail experience, and a range of innovative concepts, today,
Pure Gold Jewellers has become a leading jeweller in Middle East and Asia.
Pure Gold Jewellers currently operates as the exclusive and sole retailer for gold and diamond jewellery at several Duty Free locations across the Middle East and Asia,
including all terminals at the Abu Dhabi Duty Free, Kuwait Duty Free, Muscat Duty Free, Jordan Duty Free, and Sri Lanka Duty Free while being valued supplier at the
Dubai Duty Free. This is in line with our vision of becoming the leading jeweller in the travel retail sector in the Middle East, Asia and Africa. We aim to open over
25 duty free locations across the world within a short span of time.
The core expertise of Pure Gold Jewellers has always been to provide luxury products at value prices with world class service. Under the able leadership of our CEO,
Mr Amran Iqbal of La Moda, we have recently added a new venture into a new space - the luxury sunwear space. La Moda Sunglasses is a retail chain of boutique stores,
dedicated to luxury sunglasses, offering a wide selection of more than 50 leading international brands under one roof. La Moda Sunglasses was established in mid-2008,
and in a short time span, has 20 stores operational across the UAE, Oman and Qatar. With the expertise and contribution of the Managing CEO of La Moda, we are now in the
process of opening more than 100 stores in the near future.
Ferrari, Ray Ban, Emporio Armani, Chopard, Christian Dior, Carrera and Gucci are only some of the leading names that represent the international standing of the La Moda Sunglasses experience.
Our commitment ensures that the legacy of Pure Gold Group continues to grow and achieve unprecedented success. Today, it enjoys the status of being a leading company in the
Middle East, Asia and Africa.
This success has been achieved with the loyalty of our customers, team work, unity, vision and the guidelines of the eminent leaders of the countries, systems which helped
us become organised and the bureaucrats. We expect similar co-operation in the future to help us achieve new milestones.
Yes, we have come a long way; but for us, the journey has just begun.
Mr. Firoz Merchant
Chairman
Pure Gold Group
Profile
La Moda Sunglasses is now one the largest sunglass retailers in the Gulf. Currently with 25 showrooms; we aim to roll out over 50 stores in the Middle East with our
aggressive expansion strategy by 2020.
As the leading luxury eye wear retail chain, La Moda displays the latest collections from over 40 luxury brands including Chopard, Prada, Gucci, Armani, Rayban,
Vogue, D&G, Oakley, Lacoste, Chloe, and Tiffany amongst others. All the stores sport a luxurious; up market look with easy to browse displays and elegant interiors, making sunglasses
shopping an enjoyable experience. La Moda's retail concept is defined by artistic, elegant interiors, which lend a contemporary look to the store space. The La Moda brand
promises to redefine the luxury eye wear shopping experience forever.
At La Moda Sunglasses, our goal is to provide the best customer experience for all of your sunglass needs and our vision is to grow and be the market leaders in luxury branded
Sunglasses for customers who are looking for a trendy and unique designs. In 2017, La Moda was awarded the "Best Service Performance Brand" for the 2016 cycle of the Dubai Service Excellence
Scheme by the Dubai Economic Department for offering its customers world class service. This was in addition to the award in 2015 for "Best Service Performance Outlet" and 2012 for "Best Service
Performance Brand." La Moda Sunglasses was awarded the winner from numerous international leading brands that were audited.
In 2016, La Moda Sunglasses was shortlisted as a finalist in the International Business Excellence Awards in the category of Customer Experience
and Voice of Customer from 16 countries. This was for being the pioneer in successfully launching the regions first 'After Sales Online Portal.'
La Moda Sunglasses is part of the Pure Gold Group of companies which also includes Pure Gold Jewellers. Pure Gold Jewellers is one of the leading retail chains in the region
with over 125 retail outlets spread across 10 countries. Being recipient of various prestigious awards in recognition of our excellent standards and best practices we have
successfully been accredited with an ISO 9001:2000 certification.
Vision
To become the leading sunglass retailer offering the highest standard in retail industry and hospitality to deliver excellence, innovation and commitment in world-class
quality products at the most competitive prices.
Mission
Our mission is to consistently delight the customer with the best in service, design and quality at the most competitive prices that will stay unprecedented.
Multiple Dubai Service Excellence Award Winner
In 2017, La Moda was awarded the "Best Service Performance Brand" for the 2016 cycle of the Dubai Service Excellence Scheme by the Dubai Economic Department for
offering its customers world class service. This was in addition to the award in 2015 for "Best Service Performance Outlet" and 2012 for "Best Service Performance Brand."
La Moda Sunglasses was awarded the winner from numerous international leading brands that were audited.
International Business Excellence Awards
In 2016, La Moda Sunglasses was shortlisted as a finalist in the International Business Excellence Awards in the category of Customer Experience
and Voice of Customer from 16 countries. This was for being the pioneer in successfully launching the regions first 'After Sales Online Portal.'
Under the able leadership of Mr. Firoz Merchant, Chairman, Pure Gold Group, the company has risen above the regular call of duty and indulged in various social initiatives to
further the cause of humanity. His unfaltering vision and infallible spirit is responsible for these warm partnerships. Through our exclusive tie-ups with stellar organizations
that support diverse, yet equally compelling social causes, we aim to give back to society in whatever little way we can. These initiatives were possible because the Managing
Director and CEO, Mr. Karim Merchant was always heavily involved with the management of the businesses, thus allowing the Chairman to pursue these noble causes. So far, we have
committed our unflinching support to:
UAE Genetic Diseases Association
The Mohammed Bin Rashid Al Maktoum Humanitarian & Charity Est.
UAE Ministry of Health
Breast Cancer Control
UAE Ministry of Education
UAE Red Crescent Society
Dar Al Ber Society
Bait Al Khair Society
Faraj Fund (under the patronage of Ministry of Interior)
Zakat Fund Abu Dhabi and Correctional Institutions
Directorate General of Police
Jamiyat Asarika Al Khariya (Sharjah Charity International)
